JOVOY Paris Private Label Eau de Parfum (100 ml) #10072927 JOVOY Paris

The ideal oriental scent, an archetypal trail of scent. Private Label is distinctive and provocative while it remains classically appealing. Like the inside of a private, dimly lit den, Private Label unfolds slowly, every corner, nook and cranny slowly revealed as if by flickering lamplight. Papyrus is a flinty yet earthy texture that gives this fragrance its bibliophile edge. A richer relative of this first papery green note, vetiver adds a spicy, dank, soil rich dimension, as earthily moist as the air of this rare room. Leather is a multifaceted component in Private Label: simultaneously supple (the sumptuous textures of an expansive settee) or taut and dry (like the ancient spines of books) leather stretches and crackles with possibility, representing the invisible energies contained in this space. At a hidden point on the perimeter of this space, a bar lodges seemingly flush with the wall, yet improbably cavernous. It’s surface is a fragrant mixture of sweet, fresh polish and the dry, dusty smell of old wood. Patchouli wafts past our noses, an unusual green fairy of scent, as we pry open this cabinet of intoxicants, the smell of slowly evaporating, thick liquor and the drying gum of their faded labels (cistus) envelops us, a welcome embrace. Whether a label itself or the prestige such customization denotes, we’d describe this scent as quietly sensual yet clearly confident. Private Label is an indulgent space that satisfies our intellectual and gourmandizing appetites. Slip into this scent and relish every moment of this rich, pensive comfort. (papyrus sedge, vetiver, leather, patchouli, sandalwood, gum cistus)